THE RESY LOUNGE AT ART BASEL
American Express Shiraz Creative American Express Shiraz Creative American Express Shiraz Creative American Express Shiraz Creative American Express Shiraz Creative American Express Shiraz Creative American Express Shiraz Creative
American Express Shiraz Creative American Express Shiraz Creative American Express Shiraz Creative American Express Shiraz Creative American Express Shiraz Creative American Express Shiraz Creative American Express Shiraz Creative
For the second year in a row working with our partners; American Express, Resy, and Delta, we were tasked to create an upscale VIP lounge during one of the largest Art events in Miami, Art Basel AKA Miami Art Week. The main challenge was showcasing three partners in the same space. This year we brought in Jon & Vinny's to cater the food, and Helen’s Wine to provide wine pairings. This was the first time Jon & Vinny's brought their LA Italian cuisine to Miami so we designed a space that allowed all partners to flourish equally including branded colors, and artworks that fit with the Miami aesthetic.
CHALLENGE
OPPORTUNITY
We designed a space where the entire flow was based on the squiggle in the Resy Lounge logo. We carried this design throughout the entire lounge from wall designs, bar tiles, napkins, and even brought in artist Sivaan Ellen Robin to create palm frond sculptures replicating the squiggle that were strategically placed around the space.
STRATEGY
EXECUTION
Hosting over three thousand guests during this reservation-only experience and being visible by the 55K visitors at Untitled Art, our VIP lounge was listed as one of the top-five restaurants in Miami during Art Week. Yes, a lounge during Art Basel was listed as a top-five restaurant, which is wild. And let’s not forget the feature on UntitledArt’s Instagram with over 96.6K followers.
RESULTS
REACTION
900+ Guests (Sold Out to Capacity)
14% of Ticket Purchases were New Users to Resy
117 Pieces of Media Coverage
34.5K Organic Video Views
60K+ Influencer-Based Impressions
TESTIMONIALS
REVIEWS
“Resy Lounge Elevates Miami Art Week with American Express and Delta Air Lines” - The Knockturnal
"Mozzarella Sticks At The Museum: Inside Art Basel’s Other Hot Party Series" - Nylon Magazine
