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American Express Shiraz Creative American Express Shiraz Creative American Express Shiraz Creative American Express Shiraz Creative American Express Shiraz Creative American Express Shiraz Creative American Express Shiraz Creative
American Express Shiraz Creative American Express Shiraz Creative American Express Shiraz Creative American Express Shiraz Creative American Express Shiraz Creative American Express Shiraz Creative American Express Shiraz Creative
CHALLENGE / OPPORTUNITY
In 2019, American Express acquired Resy, the go-to destination for restaurant discovery and chef-driven culinary events. Then, in 2020, the worldwide pandemic closed many restaurants' doors. American Express came to us to find an innovative way to help Resy stand out, even while most diners stayed in.
STRATEGY / EXECUTION
We partnered with Resy and Amex Gold to create a first-of-its-kind gourmet restaurant drive-thru experience, "The Resy Drive Thru". This program followed all Covid protocols while allowing guests to enjoy a 10-course tasting menu from 10 of the city's best chefs and restaurants. The concept was so well executed it became an annual event that moved from Los Angeles in 2020 to Miami in 2021 and then to New York City in 2022, continuously building on the concept to make it relevant for the time and Covid-related parameters.
From the comfort and safety of their own vehicle and later from chauffeured golf carts, diners could enjoy a fantastical drive-thru experience. The Drive Thru experience featured ten stations that served an exquisite custom-crafted dish to guests, each created by a different local star chef, all on a route that featured stunning views, local favorites, and unforgettable surprises at every turn. The surprises would include memorable moments such as a carwash-inspired Gold Donut Factory, performances by local break-dancers, graffiti artists, Double-Dutchers, a fully recreated jazz night club, and a raging Block Party sendoff.
AWARDS /
AdWeek Experiential Awards 2022 "Experiential Brand of the Year"
BizBash Experience Awards 2021 Winner
Event Marketer EX Awards Silver Winner 2021
Fast Company's List of Most Innovative Companies
TESTIMONIALS / REVIEWS
Shiraz's all-star team of producers, culinary experts, designers and vendors built and executed large-scale (complicated!) food events that were integral in catapulting our brand to new heights… -Resy
Honestly, it was one of the best events I've been to in years. It really felt like a special event. - People Magazine
Shiraz thinks big, executes flawlessly, and always has our interests at heart. SHIRAZ is part of the Resy family. - Resy
