GOLDSTROLOGY
American Express Shiraz Creative American Express Shiraz Creative American Express Shiraz Creative American Express Shiraz Creative American Express Shiraz Creative American Express Shiraz Creative American Express Shiraz Creative
American Express Shiraz Creative American Express Shiraz Creative American Express Shiraz Creative American Express Shiraz Creative American Express Shiraz Creative American Express Shiraz Creative American Express Shiraz Creative
Shiraz led with a refined creative strategy, crafting a fully immersive environment that felt more editorial than event. Hosted at the historic Hall des Lumières, Goldstrology unfolded across a multi-sensory journey rooted in the four elemental signs—Earth, Fire, Water, and Air—each symbolizing a facet of the Gold Card lifestyle. The evening began with a golden welcome cocktail, personalized Element Pins, and a dramatic LED tunnel entry, before guests were guided through a custom photo moment and a cosmic onboarding experience. Projection mapping, celestial lighting, and ambient soundscapes brought each element to life throughout the four-course dinner, with menus curated by Theodora and cocktails by Sip & Guzzle. Mid meal, guests were surprised to indulge in an elemental bite tied to their zodiac sign—adding an additional layer of personalization to the evening. Every detail, from costumed astrologers to golden swag bags, was designed to evoke awe, curiosity, and shareable moments.
STRATEGY
EXECUTION
Over two nights, Goldstrology welcomed hundreds of guests, delivering an event that was met with outstanding feedback from the attendees. The event sparked immediate organic buzz across social platforms under #Goldstrology and #AmexGold, with content shared in real time by tastemakers, cardmembers, and creators. The cosmic, emotionally charged atmosphere left a lasting impact on guests, delivering on Amex’s goal to reimagine what premium membership could feel like.
RESULTS
REACTION
900+ Guests (Sold Out to Capacity)
14% of Ticket Purchases were New Users to Resy
117 Pieces of Media Coverage
34.5K Organic Video Views
60K+ Influencer-Based Impressions
To celebrate the American Express® Gold Card in a way that felt relevant, elevated, and emotionally resonant, Shiraz Creative was tapped to conceptualize and produce a high-impact experience that merged lifestyle storytelling with immersive hospitality. The opportunity was to turn the Gold Card’s benefits into a tangible, unforgettable journey, not through a static product display or standard dinner, but through a transformative experience that could speak directly to Millennial and Gen Z audiences alike. With the zodiac as our narrative framework and only two nights to leave a lasting impression, our challenge was to build a universe where self-expression, luxury, the cosmos, and cultural connection could seamlessly align.
CHALLENGE
OPPORTUNITY
Goldstrology struck a powerful chord with attendees, as evidenced by the glowing feedback captured via RESY OS and post-event surveys. Out of 44 submitted reviews, only five rated below four stars, an exceptional success rate. Guests praised everything from the seamless service to the intentional design:
“This was more than just dining; it was an immersive, unforgettable exploration that left us feeling nourished, enlightened, and utterly captivated.”
“Thank you for including mocktail options. So many events overlook that detail—it really made me feel seen and welcomed.”
“Absolutely exhilarating. The perfect kick-off to my pre-birthday celebration!”
“Best event in 2025. The theme, the venue, the service—10/10.”
“Every detail was carefully curated. From the food to the projection to the vibe—it was stunning. Please do more of these!”
