AMERICAN EXPRESS  GOLD CAFE NYC

We transformed the old AT&T building and created the "Amex Gold Café.” Wrapping the three story building with gold branding that could be seen by the 370k people walking by Union Square daily. We brought in pronounced gold touches for elevated branding and held the event for 3 days; we transitioned from brunch to dinner within the same area but with a different scene. We offered free pastries and coffee in the mid day Café which was open to the public, then served Amex gold card guests who reserved their space on Resy.com with a brunch consisting of a 12-course tasting menu from Döňůt, a restaurant we created featuring elevated bites stemming from Dunkin’s traditional menu. Guests were able to start their day by expanding their palette with a multitude of bites such as skewered poutine style hash browns, pumpkin muffins, and even breakfast sandwiches for a Michelin-starred twist on a beloved New York staple – the bacon, egg, and cheese. After each daily bunch service, we transformed the space into a luxurious dining experience meant to embody the feeling of an elevated New York-style record bar. With new table settings, new lighting, and a live DJ, “Last Light” by Resy was created. Our private dinner service featured plates from famed restaurants such as Bungalow on Friday, Michelin-starred Bangkok Supper Club on Saturday, and Roscioli on Sunday.