American Express Shiraz Creative American Express Shiraz Creative American Express Shiraz Creative American Express Shiraz Creative American Express Shiraz Creative American Express Shiraz Creative American Express Shiraz Creative
American Express Shiraz Creative American Express Shiraz Creative American Express Shiraz Creative American Express Shiraz Creative American Express Shiraz Creative American Express Shiraz Creative American Express Shiraz Creative
American Express asked us to create an experience that has never been done before to showcase their partnership with Resy.
CHALLENGE
OPPORTUNITY
We partnered with American Express and Resy to launch a unique 225-foot floating restaurant on the Hudson River in New York City. This wasn’t just another dining experience; it was a five-day event showcasing exceptional culinary talent.
To highlight the flavors of the season, we enlisted award-winning chefs, each creating a distinctive menu for their day on the barge. Guests enjoyed a rotating selection of innovative dishes, all while taking in views of the iconic skyline. Our team managed the logistics with both the city and the Coast Guard, ensuring everything ran smoothly. It was a remarkable fusion of food and location, making for an unforgettable dining experience. This event served 2300 guests over the five days and was a top-ranking attraction on resy.com.
STRATEGY
EXECUTION
American Express saw a 25% rise in Card Members engaging with Resy profiles following the event announcement.
RESULTS
REACTION
900+ Guests (Sold Out to Capacity)
14% of Ticket Purchases were New Users to Resy
117 Pieces of Media Coverage
34.5K Organic Video Views
60K+ Influencer-Based Impressions
Thank you so much for the magic you created for our members on Saturday. What a way to kick off experiential for the year!! - Vice President, American Express Gold
