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American Express  Shiraz Creative  American Express  Shiraz Creative   American Express  Shiraz Creative   American Express  Shiraz Creative   American Express  Shiraz Creative   American Express  Shiraz Creative   American Express  Shiraz Creative  

Visa’s purpose is to uplift everyone, everywhere, by being the best way to pay and get paid. As a world leader in the payment industry, Visa sought innovative solutions to connect more people to their solutions during their Visa Payment Forum conference. So, they came to Shiraz to help them tell the story of commerce using the latest technology.

CHALLENGE

OPPORTUNITY

For their 2022 Visa Payment Forum conference, we took attendees on an immersive and entertaining journey showcasing how safe, secure, and frictionless Visa payment solutions are. The program let everyone know from the start: “The Future of Commerce is Here.”

 

We amplified the conference with various innovative digital and IRL activations to allow Visa to drive awareness and adoption of its services and products while bridging the gap between technology and payment solutions. Among those, we created a fully immersive 360-projection-mapping environment as well as several beautifully designed vignettes dedicated to each of their products and payment solutions.

 

In one of the vignettes, using VR headsets we transported guests to the Metaverse. We crafted an immersive, 360-degree Visa digital world to show guests how Visa is helping their clients and partners to create value for their businesses. The VR activation gave spectators and guests the opportunity to experience the Future of Commerce by purchasing a pair of sneakers in a virtual sneaker store as well as exploring an NFT Gallery showcasing the works of AKU World, CyberPunks, Meliha Abdi, Vinnie Hager, and more.

 

Through engaging and relevant activations with a balance of futuristic content, we were able to deliver out-of-the-box interactive moments to help Visa meet business objectives through amplified immersive storytelling.

STRATEGY

EXECUTION

With record attendance, this one-of-a-kind program helped Visa drive awareness and adoption of its products. Shiraz facilitated this by delivering out-of-the-box interactive moments that promoted Visa’s innovative payment platforms. The event strongly contributed to Visa’s brand health and reputation, supporting the perception that Visa is far more than a credit card company.

RESULTS

REACTION

1,700+ Record Client Attendance

11 Products Showcased Through Experiential Activations

97% Felt the Visa Payment Forum Somewhat Or Greatly Exceeded Their Expectations.

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