STRATEGY / EXECUTION

For their 2022 Visa Payment Forum conference, we took attendees on an immersive and entertaining journey showcasing how safe, secure, and frictionless Visa payment solutions are. The program let everyone know from the start: “The Future of Commerce is Here.”

We amplified the conference with various innovative digital and IRL activations to allow Visa to drive awareness and adoption of its services and products while bridging the gap between technology and payment solutions. Among those, we created a fully immersive 360-projection-mapping environment as well as several beautifully designed vignettes dedicated to each of their products and payment solutions.

In one of the vignettes, using VR headsets we transported guests to the Metaverse. We crafted an immersive, 360-degree Visa digital world to show guests how Visa is helping their clients and partners to create value for their businesses. The VR activation gave spectators and guests the opportunity to experience the Future of Commerce by purchasing a pair of sneakers in a virtual sneaker store as well as exploring an NFT Gallery showcasing the works of AKU World, CyberPunks, Meliha Abdi, Vinnie Hager, and more.

Through engaging and relevant activations with a balance of futuristic content, we were able to deliver out-of-the-box interactive moments to help Visa meet business objectives through amplified immersive storytelling.